Amit Malviya has played the lead role in BJP’s digital messaging machine for well over a decade now, guiding the party in its online messaging in some of the toughest political battles in India. In appointing Deepak Mhaskey as the BJP’s new National Social Media Convenor, the party has entrusted the job to a leader who has always been an unknown entity in the public eye.
Mhaskey becomes the newest addition to BJP president Nitin Nabin’s new national team, bringing an organisation man from Chhattisgarh into the BJP’s digital ecosystem during a period when politics and social media are getting increasingly mixed up in each other. His career has been unconventional. He has a master’s degree in chemistry, a diploma in cement technology and training in computer programming. Before taking up full-time politics, he used to teach chemistry at a college. Thereafter, he got interested in horticulture, organic farming and agriculture and has worked in those areas for over three decades.
Mhaskey belongs to a senior BJP leadership from Chhattisgarh’s Raipur, according to BJP sources.
The Bharatiya Janata Party (BJP) on Monday appointed Deepak Mhaskey as its new social media convener as party national president Nitin Nabin rejigged his team to mark a generational shift. In the course of the years, he has been a part of the BJP’s Chhattisgarh IT Cell as chief and spokesperson and has contributed to electoral campaigning and data analysis in many assembly elections. Party sources say he has helped in developing beneficiary databases and data-based outreach models that have become increasingly significant in modern-day election campaigns. Outside the BJP, he has even had some administrative work. His promotion has been viewed as a signal from the BJP to adopt a more organisationally driven and analytics-oriented social media strategy. it has selected a strategist for the job While the party has appointed a warrior. “The Bharatiya Janata Party’s priorities are absolutely clear: we must win elections to serve the public, and our entire team will work wholeheartedly towards this using social media. Propaganda will continue to appear in the future, just as it has in the past; however, the truth cannot remain hidden. He also briefly worked in road construction.
His involvement in the technology and social media ecosystem of the BJP goes back to around 2009. Earlier reporting noted: Born in 1968, Deepak Mhaskey holds an MSc in Chemistry, a diploma in cement technology, and a certification in computer programming.
if we consistently provide the right answers over the long term, people’s misconceptions are dispelled and the Bharatiya Janata Party will certainly proceed in that direction,” Mhaskey said While propaganda may create a momentary atmosphere. He began his career as a college Chemistry professor before moving into agriculture, with more than three decades of experience in horticulture and organic farming, according to his profile submitted to Engineers India Limited (EIL). Earlier reporting noted: Mhaskey is said to have a particular interest in data accumulation and analysis, especially electoral data and government beneficiary schemes. His profile on EIL says that reports he prepared have been submitted to and used by both private and government agencies.
He currently serves as chairman of the Chhattisgarh Medical Services Corporation Limited with Minister of State rank and has previously been an independent director of the board of Engineers India Limited. Earlier reporting noted: Who is Deepak Mhaskey, replacing Amit Malviya as BJP’s new IT cell head?
