At a time when politics and social media are more linked than ever before, the BJP has entrusted a little-known party leader from Chhattisgarh to lead its digital machinery.
Speaking to NDTV soon after his elevation, Mhaskey said that Instagram is where his main focus is going to be.
“Instagram will be our priority. Young people are mostly on Insta, so we will focus on disseminating information on government policies more via reels. After the recent protests, Prime Minister Narendra Modi interacted with the young population directly via late-night reels, informing the youth about his government’s actions. “We are engaging with Gen Z. Will ensure good and positive content reaches Gen Z. “Every state has its own needs, its own character. His career has been unconventional. He has a master’s degree in chemistry, a diploma in cement technology and training in computer programming. Before taking up full-time politics, he used to teach chemistry at a college. Thereafter, he got interested in horticulture, organic farming and agriculture and has worked in those areas for over three decades.
We will work on specific content targeting young people on Instagram,” Mhaskey told NDTV. Mhaskey said that he will sit with his team soon and chalk out a specific strategy for the party’s outreach on Instagram. Will make a specific strategy focused on Gen Z outreach,” he said. “Will make sure that those spreading fake news and anti-India narratives are reported according to Indian IT laws,” Mhaskey said. The aim is to disseminate good content and propagate government policies via social media to the people,” he said. Earlier reporting noted: According to BJP sources, Deepak Mhaskey belongs to a senior BJP leadership from Chhattisgarh’s Raipur. Deepak Mhaskey belongs to a senior BJP leadership from Chhattisgarh’s Raipur, according to BJP sources.
Earlier reporting noted: Mhaskey becomes the newest addition to BJP president Nitin Nabin’s new national team, bringing an organisation man from Chhattisgarh into the BJP’s digital ecosystem during a period when politics and social media are getting increasingly mixed up in each other.
