Social media creators and influencers who will make videos regarding the Bihar government’s schemes and programmes can now earn up to Rs 1 lakh per video.
The new policy was approved during a cabinet meeting chaired by Chief Minister Samrat Choudhary on Wednesday.
Under the new policy, which was approved during a cabinet meeting chaired by Chief Minister Samrat Choudhary on Wednesday, creators making videos about the state government schemes will be compensated based on the number of views their videos garner. Earlier reporting noted: The Bihar Cabinet on Wednesday approved new rules that will allow social media creators to earn money for making videos on state government schemes and programmes. Samrat Choudhary, who became the BJP’s first chief minister in Bihar in June, aims to reach a wider audience to promote the government’s schemes through social media. His government notes that a large number of people use social media, with young people, in particular, frequently watching videos on their mobile phones. The move will also help the government to explain its schemes in a simpler way, as the technical language often used by government departments gets difficult for the public to understand.
Earlier reporting noted: Bihar Government To Pay Rs 10,000 For Videos On Its Schemes That Get 1 Lakh Views Bihar Government To Pay Rs 10,000 For Videos On Its Schemes That Get 1 Lakh Views Bihar Government To Pay Rs 10,000 For Videos On Its Schemes That Get 1 Lakh Views Earlier reporting noted: The Bihar Cabinet has approved new rules allowing social media creators to earn up to Rs 1 lakh per video for promoting government schemes, with Rs 10,000 payable for every 1 lakh views. The Bihar Cabinet has approved new rules allowing social media creators to earn up to Rs 1 lakh per video for promoting government schemes, with Rs 10,000 payable for every 1 lakh views. The amendment to the Bihar Social Media and Other Online Media Rules, 2026, was among 13 proposals cleared at a Cabinet meeting chaired by Chief Minister Samrat Choudhary.
A detailed notification regarding the scheme would be issued soon, the Information and Public Relations Department said.
