Saudi Pro League (SPL) has launched an innovative new international distribution model that will take live Roshn Saudi League (RSL) matches directly to fans across 16 markets – while enabling approved content creators, clubs, players and third-party platforms to participate in growing the league’s international audience.
The new approach sees the SPL expand the traditional relationship between sports properties, their audiences and those who help connect them. By opening distribution to a broader range of approved partners, the league is creating opportunities for those with engaged football audiences to participate directly in expanding the RSL’s reach and share in the value they help generate. “Fans are increasingly connected to competitions, clubs and players through digital platforms and the creators and communities they trust. “For the SPL, this is an opportunity to innovate, learn and build new relationships with the people and platforms shaping how sport is discovered and consumed around the world. As we continue to grow internationally, we want to explore new models that bring fans and the league closer together while creating shared value as our international audience expands. The global creator economy is one of the fastest-growing areas of the digital media landscape. The strategy focuses on nurturing young talent, attracting top international players, improving club governance, and driving competitiveness both on and off the pitch. With a commitment to innovation and excellence, the SPL is shaping a football legacy that extends far beyond the game itself, contributing to the growth of the sport and the nation.
It is valued at approximately USD 388 billion, reflecting the increasing influence of creators, digital communities and new forms of content monetisation on how audiences discover and consume entertainment, according to Fortune Business Insights. In early 2023, the SPL launched a transformation strategy aligned with Saudi Arabia’s Vision 2030, aiming to position the league among the world’s best.
“The way people discover, consume and engage with sport is changing rapidly,” Omar Mugharbel, Chief Executive Officer of the Saudi Pro League, said.
