By- Namrata Narayan
Uttar Pradesh has written a new and unprecedented story of development over the past few years. Chief Minister Yogi Adityanath, through his visionary approach, policy clarity, and efficient planning, has brought the state’s vast industrial potential to life with the dedication of a tapasya. At the center of this economic revolution has been the state’s micro, small and medium enterprises (MSME) sector, which not only received a new lease of life through the ‘One District One Product’ (ODOP) scheme, but has also been established as a major ‘Global Export Hub’ on the world trade map through a global platform like the ‘Uttar Pradesh International Trade Show’ (UPITS). Instead of keeping the ODOP scheme confined to paper, the state government formulated a multidimensional strategy to implement it on the ground. First, attention was focused on financial assistance and access to credit. The state coordinated with initiatives such as the MUDRA scheme and Vishwakarma Shram Samman Yojana to provide entrepreneurs and artisans with access to capital on easy terms. This enabled local units to expand and modernize. The next stage focused on technological upgradation and quality improvement. Traditional artisans were trained in modern designs, quality control, and new packaging techniques. Alongside this, GI tagging strengthened the authenticity and international credibility of the products. In the third stage, the government established strategic partnerships with e-commerce platforms to connect small rural entrepreneurs’ products directly with digital marketplaces, helping them achieve economic self-reliance. Chief Minister Yogi Adityanath’s policy vision has transformed Uttar Pradesh’s industrial landscape. international trade shows such as UPITS have established them as a new brand on the world map While the ODOP scheme revived the state’s traditional industries and MSME sector by providing them with a new lease of life. The participation of different countries, the inclusion of thousands of MSME units and the echo of local art on international platforms prove that Uttar Pradesh is writing new success stories on its journey from ‘production to exports’. In the coming years, these policies and global showcases will not only make Uttar Pradesh India’s strongest economic state, but will also establish it as a ‘Global Export Hub’.
After assuming office in 2017, Chief Minister Yogi Adityanath, inspired by PM Modi, recognized the state’s traditional knowledge and skills and launched the ‘ODOP’ scheme. The scheme’s primary objective was to identify and preserve traditional products from all 75 districts of the state, equip them with modern technologies, and create new employment opportunities at the local level.
