The experiment worked perhaps a little too well. It took 3,400 kisses, three-and-a-half hours and Rs 800-900 worth of lipstick to turn an ordinary Swift into what its owner hoped would become Gwalior’s latest social-media sensation. The viral experiment eventually ended not with another reel, but with the car inside a police station, a Rs 5,500 challan and its owner personally scrubbing thousands of lipstick marks off the vehicle.
The bizarre “kissing car” reel raced to 5.5 million views, but among those watching were the Gwalior traffic police.
Police said the man is an Instagram content creator and that the stunt was intended to increase his reach and followers.
The unusual sight caught attention online, and police subsequently began trying to identify and trace the vehicle. The trail eventually led them to Thatipur, where a traffic police team located the car and brought it to the traffic police station. Its owner, Aditya Sikarwar, was also called for questioning. Following the police action, he blocked the account. Police began gathering information from the video to establish the identity and location of the vehicle. Their investigation eventually took them to Thatipur. After being confronted by the traffic police, Aditya admitted that he had not realised making such a reel could land him in trouble for traffic violations. He assured officials that he would follow traffic regulations in the future and would not repeat the act.
By the time the episode drew police action, Aditya said the reel had clocked around 55 lakh views. His Instagram account had 2,952 followers and 64 posts, according to the details available after the incident. Once the vehicle and driver were traced, police imposed a fine of approximately Rs 5,500 under various provisions of the Motor Vehicles Act.
A video that surfaced on social media showed a Swift car covered almost entirely with lipstick kiss marks and allegedly being driven at speed on a city road, according to police. Traffic police station in-charge Abhishek Raghuvanshi said the video had surfaced on social media around two days earlier and showed the lipstick-covered Swift allegedly speeding away from the Patel Nagar-City Center area. Aditya acknowledged his mistake and personally cleaned the lipstick marks from the vehicle inside the police station premises, according to police. Police said Aditya is an Instagram content creator and that the stunt was intended to increase his reach and followers.
