The Congress Party and Rahul Gandhi are focusing heavily on both Gen Z youth and Gen Z women

The Congress Party and Rahul Gandhi are focusing heavily on both Gen Z youth and Gen Z women

Congress’s Rahul Gandhi is breaking new grounds in terms of sartorial trend for politicians. the new T-shirts he is appearing in lately are a world away While the 56-year-old Leader of the Opposition had started sporting Tees shirts during his Bharat Jodo Yatra in 2022.

Thereafter, he was seen consistently seen in T-shirts at various events -party programmes to political visits. His wardrobe of choice — coloured tee shirts. The Congress Party and Rahul Gandhi are focusing heavily on both Gen Z youth and Gen Z women. The BJP has successfully targeted youth and women voters over the past several elections, as these demographics carry significant electoral impact. Now the Congress has adopted a similar idea but. The Congress is now operating on a similar pattern, but with a different strategy, focussing specifically on Gen Z youth and women voters who will shape future elections.

Now, to address paper leak issues with an eye to reach out to the Gen Z, Gandhi is conducting the nationwide “Chhatron Ki Goonj” programme.

Soon, several Congress leaders who previously appeared in nothing but kurta-pyjamas also started wearing T-shirts.