With the 2027 Punjab Assembly elections approaching, the Shiromani Akali Dal is stepping up efforts to connect with the state’s Gen-Z voters, with party president Sukhbir Singh Badal taking the lead through a more informal and youth-centric outreach campaign.
At the ‘Vibe Punjab Di’ programme in Patiala, Badal moved beyond conventional political speeches to engage students in candid conversations about college life, Punjab’s future, development, family and even food — presenting himself as “Bai Sukhbir” (‘brother’) to connect with the younger audience. The central political pitch was development and “leadership with a plan”.
The event reflects an attempt by the Akali Dal to broaden its outreach beyond its traditional political base and directly engage first-time and young voters. Instead of focusing entirely on party politics, Badal spoke about his own college days, his relationship with his daughters, and memories of his father, former chief minister Parkash Singh Badal. He also spoke about his love for pizza, pasta, dal, and Diet Coke. For the Akali Dal, the ‘Vibe Punjab Di’ campaign provides a platform to take its political message directly to students while attempting to present Sukhbir Badal in a more informal and relatable avatar.
He highlighted the SAD government’s 2007-2017 tenure, citing four-lane roads, thermal plants and institutions such as AIIMS, IIT, IISER, NIPER and ISB as examples of infrastructure and investment during the party’s decade in power. The outreach comes at a time when Punjab’s political parties are increasingly looking to engage younger voters ahead of the 2027 Assembly elections.
